Happy Child Now LLC ("we") is the data controller for the personal information described here. Our registered address is 30 N Gould St Ste N, Sheridan, WY 82801, USA. For any privacy question, contact happy@happychildnow.com.
1. What we collect
You register for a masterclass or join the list
You buy a program
You attend a live session
You use the site
You contact us
You choose to give it to us
First name, email address, the page you signed up from, the date and time, your IP address, and whether you ticked the marketing consent box
Billing name, billing address, email, and the transaction record. Your full card details are handled by our payment processor. We never see or store them
Your chat messages, your poll answers, and, if you turn your camera or microphone on, your image and voice in the recording
Device, browser, approximate location from IP, pages viewed, and cookie data. See the Cookie Policy
Whatever you send us, and our reply
A phone number, and a social media handle or username, where you give one to us so that we can reach you, add you to a group, or answer you where you asked. We ask for neither at sign-up and neither is required
We do not ask for, and you should not send us, your child's medical records, diagnoses or clinical notes.
Here is the whole list of what we actually require. There is nothing else.
Your first name
Your email address
Your billing name, billing address and payment details, if you buy
So we can address you
So we can send you the link, the reminders and the replay
Our payment processor and the tax authorities require them
Everything else on this page is yours to give or withhold. Specifically, all of the following are your choice, every time:
Your child's name, or their initial, or nothing at all
Your child's age and gender
Anything you write to us about your child's behavior
Anything you tell us about your family, your household or your situation
Your phone number
Your social media handle
Whether you turn your camera on, speak, or type in the chat in a live session
Anything you write in the Success Tracker, if we launch one
What happens if you give us none of it: nothing. You keep your access, the whole program, every live session, your right to ask questions, and your 30 day guarantee. We do not chase you for it, we do not treat you differently, and it changes nothing about what you paid for.
Why we ask at all. A question about a nine year old boy in a separated household has a different answer from the same question about a four year old girl. We ask so that the answer you get is about your child rather than about children in general. You are free to decline every question and still get an answer.
Please do not send us more than you mean to. We do not need your child's school reports, medical records or diagnoses, and we would rather not hold them. If you have already written something to us and you would rather we did not keep it, email happy@happychildnow.com and we will delete it.
2. What we require, and what is your choice
Here is the whole list of what we actually require. There is nothing else.
Your first name
Your email address
Your billing name, billing address and payment details, if you buy
So we can address you
So we can send you the link, the reminders and the replay
Our payment processor and the tax authorities require them
Everything else on this page is yours to give or withhold. Specifically, all of the following are your choice, every time:
Your child's name, or their initial, or nothing at all
Your child's age and gender
Anything you write to us about your child's behavior
Anything you tell us about your family, your household or your situation
Your phone number
Your social media handle
Whether you turn your camera on, speak, or type in the chat in a live session
Anything you write in the Success Tracker, if we launch one
What happens if you give us none of it: nothing. You keep your access, the whole program, every live session, your right to ask questions, and your 30 day guarantee. We do not chase you for it, we do not treat you differently, and it changes nothing about what you paid for.
Why we ask at all. A question about a nine year old boy in a separated household has a different answer from the same question about a four year old girl. We ask so that the answer you get is about your child rather than about children in general. You are free to decline every question and still get an answer.
Please do not send us more than you mean to. We do not need your child's school reports, medical records or diagnoses, and we would rather not hold them. If you have already written something to us and you would rather we did not keep it, email happy@happychildnow.com and we will delete it.
1. What we collect
You register for a masterclass or join the list
You buy a program
You attend a live session
You use the site
You contact us
You choose to give it to us
First name, email address, the page you signed up from, the date and time, your IP address, and whether you ticked the marketing consent box
Billing name, billing address, email, and the transaction record. Your full card details are handled by our payment processor. We never see or store them
Your chat messages, your poll answers, and, if you turn your camera or microphone on, your image and voice in the recording
Device, browser, approximate location from IP, pages viewed, and cookie data. See the Cookie Policy
Whatever you send us, and our reply
A phone number, and a social media handle or username, where you give one to us so that we can reach you, add you to a group, or answer you where you asked. We ask for neither at sign-up and neither is required
We do not ask for, and you should not send us, your child's medical records, diagnoses or clinical notes.
What we collect, in the categories US state law uses
A
B
C
D
E
F
G
H
I
J
K
L
Identifiers: name, email, IP address, billing address, account name, and, where you give them to us, a phone number and a social media handle
Customer records: name, contact details including any phone number you give us, billing details
Protected characteristics: age, gender, race, ethnicity, religion, marital status
Commercial information: what you bought, when, payment history
Biometric information: fingerprints, voiceprints
Internet activity: pages viewed, email opens and clicks, video watch time
Geolocation: approximate location from your IP address only. Never precise, never GPS
Commercial information: what you bought, when, payment history
Audio and visual: recordings of live sessions where you appeared on camera, spoke, or typed in the chat
Professional or employment information
Education records
Inferences drawn to build a profile about you
Sensitive personal information
Yes
Yes
Some, and only if you choose to tell us. Never race, ethnicity or religion. See the note directly below this table
Yes
No
Yes
Yes, approximate only
Yes
No
No. We hold no school record and we have no relationship with any school. We may ask how your child is doing at school or in sport, and what you tell us is your own description, not a record
Yes, limited. Which emails you open and what you have bought, used to decide what to send you
Possibly, and only from you. We do not ask for it in any form. What you choose to write to us about your child may include health information, and where you raise a question that we cannot answer without it, we may ask you about it in order to answer you. You are never obliged to answer. See section 4
So we can send you the link, the reminders and the replay
About row C, and why we sometimes ask
We do not ask about race, ethnicity or religion at any point, for any purpose. They are not fields anywhere in our systems.
We do sometimes ask about a child's age, a child's gender, and whether the parents are together, and we want to be straight about why:
Your child's age
Your child's gender
Whether the parents are together, separated or divorced
What we teach is applied differently to a four year old and to a twelve year old. The age changes the technique
There are social and behavioral differences in how boys and girls express the same distress, and they change what a parent should be looking for
It affects the child's behavior, and it affects what is realistic for you to do at home. A parent doing this alone, or across two households, needs different advice from one doing it with a partner in the room
You are under no obligation to tell us any of it. These questions come up in a live Question and Answer session, or in the Success Tracker if we launch one. You may decline every one of them and still get a full answer and the whole program. When you do answer, you are choosing to, and we use it to answer you better and for nothing else.
We do not collect or process sensitive personal information in order to infer characteristics about you. We do not use any of it to build advertising audiences, we do not sell it, and we do not use it to decide what you are shown or what you are charged.
3. Why we use it, and our legal basis
We do not ask about race, ethnicity or religion at any point, for any purpose. They are not fields anywhere in our systems.
We do sometimes ask about a child's age, a child's gender, and whether the parents are together, and we want to be straight about why:
Deliver the masterclass, send access and replay links, run the Program
Take payment and keep financial records
Send marketing emails about our masterclasses, our programs, and other resources and offers
Keep the site secure, prevent fraud, and improve what we do
Respond to you
Advertising cookies and pixels
Contract
Contract and legal obligation
Consent, which you can withdraw at any time
Legitimate interests
Contract or legitimate interests
Consent
If you do not tick the marketing box, you still get everything you signed up for. You receive the access link, the reminders and the replay. You do not go into our marketing emails. Marketing consent is never a condition of attending.
4. About your child
Some emails invite you to tell us how the week has gone, and what you write may include information about your child.
Your child does not have an account with us and we have no direct relationship with them. You provide this information as their parent or guardian, and you decide what to share.
We use it only to deliver the Program to you and to respond to your situation. Specifically:
• We do not sell it. Ever.
• We do not share it with advertisers, and we never build advertising audiences from it.
• We do not use anything you write about your child to train artificial intelligence models.
• It is read by Mark Goble and the Happy Child Now support team. That is the whole list.
You can export everything you have written, in one click, at any time. You can permanently delete it, in one click, at any time, without asking anyone.
5. Who we share it with
We share personal information only with service providers who help us run the business, under contract, and only for that purpose:
Email and marketing platform · payment processor · webinar and video platform · course platform · website hosting · analytics · customer support tools · advertising platforms, where you have consented to advertising cookies.
A current list of the named companies in each category is at HappyChildNow.com/subprocessors. We keep that list up to date as our systems change, which means you can always see exactly who we use without us having to reissue this policy every time we change a tool.
We also share where the law requires it, or to establish or defend legal claims, or as part of a sale or reorganization of our business.
We will never sell, rent or trade your name, your email address or your billing address. We will never give them to anyone else to market to you. That is a permanent commitment, not a current practice that might change.
When you consent to marketing, that consent covers emails from us, including emails in which we recommend other people's products. It does not permit us to hand your details to anyone else.
6. International transfers
We are based in the United States of America, in the State of Wyoming and our providers may be in other countries, including the United States. Where we transfer personal information out of the UK or the EEA, we use appropriate safeguards, including Standard Contractual Clauses.
7. How long we keep it
Customer records
On refund
Consent records
Session recordings, including anyone who appeared on camera or in the chat
The life of your access plus 24 months, and longer where tax or accounting law requires
We permanently delete everything you have written to us about your child within 30 days. No archive, no backup copy. Two things survive this, and we would rather tell you now than surprise you later. We keep the transaction and refund record, because tax and anti-fraud law requires it, and we keep recordings of live sessions you took part in, because they are the product. This is why your camera is off by default and why we say so before every session. A child is always removed, automatically
The life of the subscription plus 24 months, as proof of consent
Indefinitely. Program session recordings are part of the program and are kept for as long as it exists. The masterclass recording is kept too, and may be used in our marketing or run in place of a live masterclass. See Terms section 5
What "we keep nothing" means, precisely. When you ask for a refund we delete what you wrote to us about your child. That is the promise and we keep it.
Your participation is different from what you wrote to us, so we will be precise. If you attended the masterclass, a live education training session or a live Question and Answer session and you turned your camera on, spoke, or typed in the chat, you are in that recording, and the recording is kept. A training or Question and Answer recording is part of the program other people are still using. A masterclass recording may be used in our marketing, or run in place of a live masterclass for a later group.
This is why we tell you before every session rather than afterwards. Your camera is off by default, nobody will ask you to turn it on, and you can take part completely — every question, every answer — without ever appearing. Please decide before you turn it on.
If you are in the EU or the UK, you have rights over your personal information that cannot be contracted away, including the right to withdraw consent. Those rights still apply and we will act on them. See section 9.
A child is not a request. It is automatic. Our live sessions are for adults and children must not take part. If a child appears on camera or can be heard, we remove that child from the recording, before publication and after it. Nothing is weighed against that, and nobody has to ask. See Terms section 5.
If appearing matters to you, keep your camera off and ask your question in the chat. You can take part fully without ever appearing. And if you would rather your chat message did not appear either, tell us before the session and we will keep chat out of the published version of it.
8. Anonymous statistics, and why we keep them
We keep a permanent record of how well the program works. It does not contain you.
What we do. When you leave the program, cancel, or ask us to delete your information, we delete you and we keep the numbers. Your name, your email address, your child's name or initial, your billing details, and every word you or your child wrote are permanently removed. What remains is a row of figures with no way back to a person: for example, that a family with a child of seven recorded outbursts on four days in week one and one day in week ten.
Why we do it. Because a claim about results is only honest if somebody counted. We want to be able to say what this program actually does, across everyone who has used it, and a measurement that empties itself every time somebody leaves measures nothing. It also tells us what is not working, which is how the program gets better for the families who come next.
What we use it for. Improving the program, deciding what to teach and in what order, and describing results publicly, including in our marketing and to press or partners.
Three commitments, and they are the whole point of this section.
1. The link is broken permanently, not hidden. We do not keep a key, a lookup table or a code that could put your name back on those figures. We could not re-identify you if we wanted to. We publicly commit to maintaining and using this information only in deidentified form, and we will not attempt to reidentify it. We require anyone who receives it to make the same commitment to us in writing.
2. We publish totals, never stories. "Sixty-one percent of families recorded fewer outbursts by week six" is the kind of thing this produces. Your words, your child's words, and anything you wrote in free text are never published from this, in any form. If we ever want to quote you, we come and ask you, and you sign a release.
3. Nothing here is sold, and nothing here goes to an advertiser. Ever.
Your rights are unaffected. You can still ask us to delete everything we hold about you and we will. Once the figures are anonymous they are no longer personal information under GDPR, the CCPA or any of the state laws, which is exactly why they can be kept, and exactly why we have to be strict about the link being broken rather than merely hidden.
9. Your rights
Wherever you live, you may ask us to: give you a copy of what we hold · correct it · delete it · stop using it for marketing · restrict or object to how we use it · give you a portable copy · withdraw consent at any time.
Email happy@happychildnow.com. We reply within 30 days and we do not charge.
UK and EU: you may complain to your supervisory authority. In the UK that is the Information Commissioner's Office.
California: you have the right to know what we collect, to delete it, to correct it, and to opt out of the sale or sharing of your personal information. We will not discriminate against you for exercising any of it.
We have never sold personal information, for money or for anything else, and we never will. Not your name, not your email address, not your billing address, not your phone number, not one word you have written to us about your child. There is no version of this business in which that changes. In the last twelve months we sold no personal information, and we sold no personal information about anyone under 16.
"Sharing" under California law means something narrower than the ordinary word, and we have to be honest about it. Under the CCPA and CPRA, "sharing" means disclosing personal information for cross-context behavioral advertising, and it captures things that do not feel like sharing at all.
Here is exactly what we mean, with the real example. If you agree to advertising cookies, our website places a small piece of code from an advertising platform, most commonly the Meta pixel and the Google Ads tag. When you visit a page, that code sends the platform:
• an advertising identifier or cookie ID that platform already has for you, and in most cases a scrambled, irreversible version of your email address if you gave us one on that visit
• your IP address, and from it your approximate city
• which page you looked at, when, and what you did on it — for example, that you opened the masterclass registration page, or that you reached the thank-you page after buying
What the platform does with it is recognize you as the same person on their own service, so that we can show you the masterclass again if you did not sign up, stop showing you an ad you have already acted on, and count how many people who saw an ad went on to register.
Under California law that counts as "sharing", so we say so. It is not selling, nobody pays us for it, and no advertising platform receives anything you have written to us about your child.
You are in control of all of it, and it is one click.
• Nothing fires until you agree. No advertising or analytics cookie is set before you answer the banner
• "Reject all" on the banner turns it off before it ever starts
• "Cookie settings" in the footer changes your mind at any time, on any visit
• We honor Global Privacy Control. If your browser sends the signal, we treat it as an opt-out of sharing automatically, and you do not have to tell us anything
• "Do Not Sell or Share My Personal Information" is a permanent link in our footer
Opting out costs you nothing. The site works exactly the same, your access is exactly the same, and we are not permitted to treat you differently for it.
Other US states. As of 2026, twenty US states have a comprehensive consumer privacy law. If you live in California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia, you have rights to know what we hold, to get a copy, to correct it, to delete it, to opt out of targeted advertising, and not to be treated differently for asking. Some of those states give you further rights, such as a list of the third parties we have disclosed your data to.
Australia, Canada, and everywhere else: you have similar rights, and the same email address handles all of them.
10. If we say no, you can appeal
If we decline a request, we will tell you why in writing.
You can then appeal, by replying to that email or writing to happy@happychildnow.com with "Appeal" in the subject line. A different person will look at it, and we will write back with a decision and our reasons within 45 days.
If we turn down your appeal, you can complain to your state Attorney General, or in the UK and EU to your data protection authority. We will tell you how to do that when we give you our decision.
11. Asking on someone else's behalf, and proving who you are
Somebody else can make a request for you if you authorize them in writing. We may ask them for proof of that authority, and we may ask you to confirm it directly.
We will check you are who you say you are before we act. Usually that means replying from the email address we already hold for you. If we cannot match you to a record, we may ask for a little more information, and we will use it only to verify you and then delete it.
We will never charge you for any of this, and we will never treat you worse for asking.
12. Security
We use appropriate technical and organizational measures to protect your information, including encryption in transit, access controls, and limiting who can see what. No system is completely secure, and we cannot guarantee absolute security.
13. Marketing and unsubscribing
You are on our marketing list only if you asked to be. Ticking the box when you registered puts you on it. Leaving it unticked means you get what you signed up for — your access link, your reminders and the replay — and nothing else.
Getting off is one click. Every marketing email we send carries an unsubscribe link at the bottom. One click takes you off. You do not have to log in, reply, give a reason or confirm anything. It takes effect immediately, and it is permanent unless you sign up again yourself.
Those emails also show our postal address at the bottom, because US anti-spam law requires a real one, and because you are entitled to know where a company that emails you actually is.
Unsubscribing from marketing does not cut you off from anything you have bought. If you are enrolled, you still get your access details, your session links, your receipts and anything we have to tell you about the program. Those are not marketing and there is no opting out of them, short of leaving the program.
IF YOU BUY WITHOUT HAVING TICKED THE BOX
Buying something does not put you on the marketing list. If you did not tick the box when you registered, buying the program does not change that, and agreeing to these Terms at checkout is not agreeing to marketing.
There is a separate, unticked box at checkout if you would like our emails, and you can tick it or ignore it. Your purchase goes through either way.
14. Children
Our services are sold to and used by adults. You must be 18 or over to register, to hold an account and to buy from us. See Terms section 2.
We do process information about children, and we want to be precise about the difference.
We do not collect personal information from a child. No child holds an account with us, we do not market to children, and we do not knowingly accept information submitted by a child directly.
We do process personal information about your child, which you give us as their parent or guardian. That is what section 4 covers. It happens when you tell us how the week has gone, and when you write to us about your situation.
Live sessions are for adults, and children must not take part. We do not want a recording of your child and we will not knowingly keep one. If a child appears on camera or can be heard, we edit them out of the recording before it is published, and you can ask us to do that at any time. See Terms section 5.
You decide what to share about your child. You can ask us to delete all of it at any time, and we will.
If you believe we hold information about a child that was given to us by anyone other than their parent or guardian, contact us and we will delete it.
15. Do Not Track
Browsers send Do Not Track signals inconsistently and there is no agreed standard. We respond to recognized opt-out signals where the law requires it, including Global Privacy Control.
16. Changes
We will post any change here and update the date at the top. If a change is significant, we will tell you by email.
17. Contact
Happy Child Now LLC, 30 N Gould St Ste N, Sheridan, WY 82801, USA · happy@happychildnow.com